Identify and organize your customer segments to optimize your marketing efforts.


It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these personas from scratch?

Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas.

With this template you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company.

This offer includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing

After submitting the form you'll receive a link to download the PPT file.  First, we'll walk you throught the components of a buyer persona.  Then, we'll give the you templates so you can get started.

Download the Free Template


Improve your Research

Optimize your research by asking the the right questions during persona interviews and surveys.


Create Customized Personas

Segment your audience with customized personas that speak to your ideal customer.


Map the Buyer's Journey for Prospects

Provide value with lead nurturing incentives designed to guide prospects through each stage of the sales funnel.