Each of the major social media platforms relies on its own proprietary algorithm. This decides which content should be surfaced to users and which content should potentially be suppressed.

Understanding the different factors that each algorithm considers, makes it possible for marketers to generate social media content that is more likely to be successful.

By filling out the form on this page, you will gain access to our Social Media Publishing Checklist, which we consult before and after publishing content to any of our social media channels. This ensures that we are publishing content that meets the quality standards of each of the major social platforms.

• Facebook
• Twitter
• Instagram
• TikTok
  
• LinkedIn
• YouTube

Ensuring that your content meets each of these criteria, it will help increase your reach and engagement in various social platforms.